E-commerce is the abbreviation for the term electronic commerce. E-commerce or eCommerce broadly refers to the buying and selling of products as well as services through the electronic medium. The means required to carry out e-commerce are computer networks and internet. Emergence of electronic commerce has brought about a drastic change and tremendous growth in the trading industry. This technology has yielded innovation in online transaction processing, electronic funds transfer, electronic data interchange, supply chain management, internet marketing, inventory management and so forth.
The history of e-commerce has developed over the last 30 years. The other similar types of technologies which are mention worthy are Electronic Data Exchange and Electronic Fund Transfer. In 1980s the usage of growth of e-commerce actually kicked off when automated teller machines (ATM), telephone banking and acceptance of credit cards started off. From 1990s electronic commerce has been also including data mining, enterprise resource planning and data warehousing. Since these usages became recognized, the electronic commerce got popularity.
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Growth of e-commerce in this generation has not only bridged the gap among the nations but also fastened the business carried out in different corners of the globe. With the aid of internet any sort of business, be it buying or selling, can be carried out from any part of the world. Popular websites like eBay and Amazon.com introduce variety of goods and services to the consumers on behalf of the big companies. Presently, almost every sector takes advantage of this technology for augmenting the marketing of the goods and services.
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One of the most significant factors which an e-commerce organization must keep in mind is the customer satisfaction. Value goods and services should be offered to the customer or consumers for catering a rewarding experience to them. The communication gap between the sellers and buyers should be lessened in order to have a better experience. Different types of sales promotions and incentive for the customers should be on regular basis for attracting more number of consumers. The user friendly purchasing experience can be brought about through easy softwares and procedures. Providing the product information in a complete manner is another crucial role played by the e-commerce organization.
The various governmental regulations should be followed in the field of e-commerce. Federal Trade Commission (FTC) controls the various activities of e-commerce in United States of America. Varied types of standards are set by this organization for free flowing internet marketing.
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