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Fashion Houses

Pierre Cardin, Yves Saint Laurent, Nina Ricci, Jean Patou, Balenciaga, Lanvin are some of the most heard names today. All of them do however share something in common i.e. they are what are known as fashion houses. Also popularly called the best of Haute couture, they provide the best of the creations from the best of the fashion designers created under the label of best of fashion houses.

A fashion house refers to the fashion created under a particular brand by a specific fashion designer.Usually associated with the best of the contemporary trends in apparels from cities like Paris, Venice, Milan, Rome, New York and the like, fashion houses are expected to provide for the most customized of dress for their exclusive clients.

The origin of the term Haute couture can be traced to the 18th century developments in France. Developments in the field of art, culture, architecture and fashion reached their zenith in France and country became the undisputed first in terms of extraordinary designs and fashion. The term Haute couture owes its origin to the then French couturier Charles Fredrick Worth who set a mark in the French fashion at that time. Gradually a new trend in the world of fashion emerged under the stewardship of popular fashion designers like Poiret, Vionnet, Chanel, Dior, Callot Souers and many others.

Many of the then fashion houses gradually unfolded paving way for the new. Further, new trends evolved in the world of fashion. Popular fashion houses under the brand name of the globally acclaimed fashion designers entered into collaboration with the event management and media companies. Big shows nowadays are being organized by fashion houses where the leading models, male and female, display the apparels designed by them. Such events are given extensive media coverage and in the process, the marketing and promotion of the fashion houses and their designer wear gets a big boost.

The extensive usage of media by the fashion houses have resulted in the constant evolution of new and exquisite designs. The contemporary fashion wear comprises of luxury wear, office wear, day wear, night wear and many forms of apparels. No wonder, the designer wear designed and marketed by the fashion houses command a premium and higher price. The trend is visible around the world and a number of developing countries too, are affected by it. So much so that one comes across fashion television channels which promote the emerging fashion trends in their own unique manner.