Fashion design is the application of art devoted to the design of clothing and lifestyle accessories created within the cultural and social influences of a specific time. Fashion design and costume design are different due to its central product having a built in obsolescence usually of one to two seasons which is defined as either autumn/winter or spring/summer. Fashion design is generally believed to have started in the 19th century with Charles Frederick Worth who was the first person to sew their label into the garments created by them. The term fashion house is referred to the fashion designers that create exclusive and trend setting fashion. The term fashion house is also referred to Haute Couture which is French means high sewing or high dress making. The modern Fashion Houses uses the term Haute Couture that meets certain well defined standards.
Paris, Milan, Tokyo, New York, Rome and London are considered the fashion capitals of the world. The fashion houses makes haute couture for a particular customer and made of high quality, expensive fabric with attention to designs and finish.
Hanae Mori, Atelier Versace, Balenciaga, Guy Laroche, Jean Patou, Nina Ricci, Elsa Schiaparelli, Emilio Pucci, Lanvin, Loris Azzaro, Marcel Rochas, Paco Rabanne, Pierre Cardin, Torrente Julien Fournie, Yves Saint Laurent, Erik Tenorio, and Erica Spitulski are some of the famous fashion houses of the world who were also the official members of the haute couture. Adeline André, Christian Dior, Christian Lacroix, Emanuel Ungaro, Jean Paul Gaultier, Elie Saab, Giorgio Armani, and Valentino are some of the world famous fashion houses who became members of the haute couture in 2007. Lacroix is the most famous fashion house in the last decade. Jean-Paul Gaultier and Thiery Mugler are some of the new fashion houses that have gained fame recently.
Armani Giorgio is one of the most successful fashion designers who had established the Giorgio Fashion House in 1974. The Armani Jeans is perhaps the most famous which are affordable and low priced. The Armani boutiques are available in Austria, Japan, Korea, Malaysia, Switzerland, Russia, France, Taiwan, Italy, Germany, China, USA, UK, Saudi Arabia and Spain.
For most of these fashion houses, custom clothing is no longer the chief source of income, often costing much more than it earns through direct sales; the fashion houses mostly ventures in ready-to-wear clothing and related luxury products such as shoes and perfumes, and licensing ventures that earn greater returns for the company.
The most famous fashion houses in India are Ritu Beri, J.J. Vallaya, Manish Malhotra, Hemant Trivedi, Neeta Lulla, Wandell Rodricks, Rohit Bal, Sabyasachi Mukherjee, Malini Ramani, Ritu Kumar, Rocky S, Abu Jani & Sandeep Khosla, and Aki Narula.
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Fashion houses also design clothing and accessories for men and women. Most of high-fashion designers are self-employed and design for individual clients. While some of the fashion house cater to specialty stores or high-fashion department stores. The designers create original garments. Fashion houses under designer brands like that of Calvin Klein or Ralph Lauren are likely to be designed by a team of individual designers under the direction of a designer director.
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Browse through the following links of our web site to learn more about fashion houses.
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