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Fashion Houses in Europe

Fashion designing is the applied art devoted to the design of clothing and lifestyle accessories produced within the cultural and social influences of a specific time. Haute Couture, Ready-to-wear, and mass market are the three types of fashion design. The Haute Couture is a term used for any designing garments for a specific customer and is made with high quality fabric with special attention to details and finish. The ready-to wear is neither for individual client and are usually presented by fashion houses during each season for a wide range of customers. The mass market is more for mass sell and are produced in large quantities and standard sizes. The top fashion houses in Europe are concentrated in Paris. France is considered to the capital of fashion in Europe.

Paris is the capital of French fashion and of the world. Traditionally, French fashion is fashionable and trendy, defined by its sophistication, cut, and smart accessories. Among the many fashion houses in Paris the famous ones are Chanel and Christian Dior, who present exclusive fashion shows in their salons. Most of the other designers in Paris and France display their work at the designer collections in each season in the fashion Weeks that are held twice a year.

Most of the older fashion Houses in Europe belong to Rome, the fashion capital of Italy. Milan is also the Italian fashion capital because it is foundation to most of the well-known designers in Europe, and it is the exhibition venue for their collections. Italian fashion houses features casual, elegant and luxurious fabrics. The first Italian brand was Salvatore Ferragamo who since 1920s has exported exquisite hand-made shoes to the U.S. Among the best-known names in fashion Houses in Europe are Valentino "Rosso Valentino" or Red Valentino line of fashion, Gianfranco Ferrè famous for his boldly-cut, brightly-colored clothes, and Giorgio Armani who is famous for his subtle masculinity for men and women, Gianni Versace famous for a whole range of beautifully-cut leather clothes, and Dolce & Gabbana well known for classic-to-modern avante-garde appeal. Gucci is the greatest-selling Italian fashion brand, with world-wide sales of $7.158 billion dollars every year.

The majority of fashion houses in Britain are based in the capital, London. French is considered the personification of style and fashion in ladies' garments, London is the pinnacle of men's fashion, Savile Row in particular. Fashion houses in UK are associated with a traditional, British style which is graceful, yet conservative cuts, fine yet not extravagant materials and a sort of noble and regal elegance. The 'Fifties debutantes' gowns are compared to the French 'chic'.

Charles Worth, a native of Britain was the first fashion designer in UK although he made his name in Paris in the 19th century.

In the 1920s, Norman Hartnell became famous for an exclusive line of intricate evening gowns, who later went on to design Queen Elizabeth II's world-renowned wedding and coronation gowns, along with others for many members of the British royal family. Famous fashion houses in Europe include Vivienne Westwood, Sir Hardy Amies, Paul Smith, Christopher Bailey and Christopher Kane.

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