Classified advertising is a type of advertising that is popular in newspapers, online on the Internet and other periodicals. Classified advertising differs from the conventional advertising in that it allows individuals (not just companies or corporates to promote products and services. Classified advertising is text based and consists of as little as the item being sold and a phone number. There are mostly no pictures or graphics in the advertisement. A combination of two forms called display classifieds advertising can be found, in which advertisements with more graphical detail can be found among the text listings of a classified advertising section.
Classifieds can have more detail, such as name and address to contact, more complete description of the product or products (same with services). In display classifieds, sometimes a logo may be used.
Classified advertising has the name classifieds as where it is published, it is classified under headings (sections) such as Automobiles, Clothing, Agri Produce, For Sale, For Rent and much more. This makes it different from display classifieds, which contains graphics or some art work and is distributed throughout a publication next to editorial content. Display classifieds in some cases may contains graphic information such as photographs and location maps.
Business persons use classifieds to sell their services, with 1-800 numbers. Classified advertising is also popular in employment recruitment. Printed classified ads are usually just a few column lines in length, and often filled with abbreviations to save space and money.
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Online Display Classifieds : The Internet has not remained untouched by display classifieds and the ads are a little different on the net. On the Internet, display advertising takes the shape of static and animated images in standard or other sizes known as web banners. These banners often adopt interactive media with audio and video. Flash by Adobe (Adobe bought what was formerly Macromedia) is the format mostly used for interactive ads on the Internet.
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It is not that display advertisements always have to be high on audio or video. Text is also used where text is more appropriate or more effective. Billboards are a good example of display ads.
Regarding the total market for classifieds and display classifieds vary. Market size estimates vary. In 2003, market for classified ads in US was $15.9 billion for newspapers and $14.1 billion for the net. The global market for classified ads in 2003 was over $100 billion. In 2007, classified advertising with some of the larger newspaper chains has dropped 14% to 20% while traffic to classified sites has grown 23%.
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